25th february 2010 – Design for magazine advert

Today we assessed what was left to film and how we were going to manage our time. We put more of our video together and found it a struggle to fit the scenes together. So until we finish filming we won’t be to get a clear view of how the video fits together. so today we focused on making our CD covers and magazine adverts. Sarah and Jas worked on deigns for the CD cover and I worked on the advert. As a group we decided on a style for our magazine advert. Florence’s poster for the album Lungs was our favourite and we want to incorporate this design into our own. This design consists of a large image of the album cover, the title of the album at the top and the album information at the bottom. We like this simple design and the way the photo is the main focus of the advert. Our advert will be slightly different as we are advertising a single. We want to use a different image from what we used on the single cover to give variety and interest to the advert, but it will keep with continuity as it will be a shot from the video. But the main idea is to focus on the photo and enlarge it so it takes up most of the advert. We decided to use the font ‘Hand of Sean’ found on dafont.com   http://www.dafont.com/font.php?file=hand_of_sean&page=1&nb_ppp_old=10&text=Jack+Penate&nb_ppp=10&psize=l&classt=alpha .We chose this font because it is informal and looks quite fun, also as if someone has handwritten it. This goes with the Polaroid photograph style because people generally write notes on their photographs.

This is my mock up for the advert in the style of Florence’s.

http://hollymiller.files.wordpress.com/2009/11/a6850bd8.jpg?w=455&h=455

I followed the style by using the same composition layout for the title, picture, and information. I also added a border round the edges and added a suitable font that Jas found. I like the simplicity of the advert because it’s eye catching as there is a contrast colours which stand out against the white background.

Sarah also made this magazine advert:

This is just a mock up from a design she found online. I like this design because again it uses polaroids which is a continuous theme throughout our production.

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